Theoretical models for explaining the human (quick) decicion-making process

Roger Ratcliff, Philip L. Smith, Scott D. Brown, Gail McKoon, Diffusion Decision Model: Current Issues and History, Trends in Cognitive Sciences, Volume 20, Issue 4, April 2016, Pages 260-281, ISSN 1364-6613, DOI: 10.1016/j.tics.2016.01.007.

There is growing interest in diffusion models to represent the cognitive and neural processes of speeded decision making. Sequential-sampling models like the diffusion model have a long history in psychology. They view decision making as a process of noisy accumulation of evidence from a stimulus. The standard model assumes that evidence accumulates at a constant rate during the second or two it takes to make a decision. This process can be linked to the behaviors of populations of neurons and to theories of optimality. Diffusion models have been used successfully in a range of cognitive tasks and as psychometric tools in clinical research to examine individual differences. In this review, we relate the models to both earlier and more recent research in psychology.

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